How to tailor my content?
After purchasing an article from our platform, you may tailor the content to fit your marketing strategy. Naturally, you may wonder how much effort will be needed.
Although all content made available on our platform is ready to post, there are easy-to-implement strategies that could help with your content marketing goals.
Below are some examples showing how much effort you can expect to invest. Many of the strategies outlined below require less than 5 minutes.
Two keywords are important to discuss here – the article keywords and your marketing keywords. The basic rule of content marketing is to include specific keywords and phrases to increase your site and brand's ranking on search engines.
So, how can you modify existing or prewritten content to include your marketing keywords?
When drafting original topics and articles, our writers consider in advance that you may wish to optimize the content, which is why we provide the keywords and density count for each piece. Further, to make tailoring easy, each article includes strategically placed keywords in the headers, sub-headers, and text body.
These keywords can be easily modified or replaced with your marketing keywords in the original text. You can copy this strategy to any new or existing content you have.
Example: Imagine you purchased an article that weaves together sugar, obesity, and sustainability. Your company product or service may focus on reducing or identifying new treatments for chronic inflammation, strategies for diet and exercise, or diabetes management.
As an example, the first line of the purchased article may read something like this:
‘Sugar is a major culprit behind rising obesity rates, and sugar production harms the environment.’
Example Tip: Insert inflammatory conditions as an additional keyword OR modify the article’s keyword ‘sugar’ into a long-tailed keyword ‘sugar consumption,’ as shown below:
‘Sugar consumption is a major culprit behind rising obesity rates and inflammatory conditions, and sugar production harms the environment.’
Using the example outlined in Strategy 1, let us imagine your product or service is about sustainable living.
Many people know that sugar may be linked to obesity, but less so that production significantly affects the environment.
In this case, you could use the article to address other issues your audience values, such as the health benefits of adopting a sustainable lifestyle.
To tailor the article, you may consider adding information about products or services that sustainably source ingredients or sweet substitutes, potentially including your own. You can add one or two sentences, an image, or a crosslink to the product or service page to achieve the result.
Adding relevant calls to action is another way to tailor prewritten or existing content easily.
Our articles include real-world examples, scientific findings, advice, tips, and tricks which provide multiple opportunities for adding calls to action.
In various locations, our articles will offer advice or insight. Often the conclusion builds naturally to a call to action, and here you can tailor that call. For example, we often include thought-provoking questions or links to read more about the topic.
Some articles include other types of outbound or crosslinks. For example, we may refer to a site where one may monitor a critical matter related to the article's topic, such as melting polar ice.
Our content does not require tailoring, but you will find multiple locations where you can convert text into a call to action or similar. Remember, inserting a call to action is effective if they feel unforced.
Typical locations include:
- halfway through blog posts or newsletters
- in a pop-up
- in the conclusion of the blog posts or newsletters
And there are several types of call to action that may be relevant:
- social sharing
- learn more or read more or find out more
- subscribe to our newsletter or stay updated
- reserve a spot
One way to tailor content is to consider what people are searching for and asking. To build on the example outlined in Strategy 1, below is a summary from an article on our platform.
Summary: Despite the urgent need to reduce sugar consumption, there has been minimal action to tackle it. This article explains briefly why giving up sugar is hard. It then dives deeper into the arguments for why sugar taxation may help address global issues, while also exploring the potential negative consequences. Lastly, this article provides real-world examples of sugar taxation and offers insight to those who value healthy lifestyles and sustainable initiatives.
We searched the keyword phrase ‘sugar tax’ on Answer The Public .
Result: Amongst 77 possible results, ‘Does a sugar tax work?’ and ‘Will a sugar tax reduce obesity?’ were questions our article provides answers to.
Similarly, you can pair the articles’ keywords with your marketing keywords to identify relevant questions and consider including them in the post’s description. Alternatively, you can use them to modify or generate a new hook or post title. The outcome may expand your audience, drive more traffic, and increase conversions in ways you never imagined.
Relevant questions can esily be inserted into the headers or as quotes in the article. Our writers also consider relevant questions in advance as part of our research process.
How much time and effort, exactly?
No matter where you outsource content, you and your team will be the best people to add the final additions. Indeed, each organization is unique, but your audience will have a broader interest surrounding your products and services.
Depending on your marketing goals, tailoring written content from our platform can take as little as 5 minutes.
We provide ready-to-post articles that are vigorously vetted, backed by authority references, and professionally written. All are crafted for tailoring.
Please note significant edits and tailoring that alter the meaning of a passage or change a reference become the responsibility of those making the changes.