Why does ContentAvenue have its own readability score?

We create articles and marketing content covering trending issues, scientific discoveries, innovative technology, and solutions fit for a range of audiences. Since audiences vary in their background, age and experience, and the readability requirements will differ we provide additional information beyond standard readability scores.

Some terms within business, science, and technology are specialised. When adding these terms to regular text, traditional reading scores will be counted as having a higher difficulty—but this can be very misleading.

For example, the term artificial intelligence is commonly used, but the term includes long words with many syllables. As a result, such a well-known term will artificially inflate a traditional reading score and be marked as needing a PhD to understand the text. This is not always and rarely the case.

Why does ContentAvenue avoid traditional reading scores?

Because we provide intelligent conversations on business matters, global trends, and technology— and because our material is backed by science—some texts may receive a higher difficulty level in their readability scores. But while the topical difficulty can be high by nature, it does not mean that the text itself is difficult.

In fact, ContentAvenue’s primary goal is to make the topically difficult text easy to understand.

Clear and skilful writing can make difficult topics understandable. Standard text analysis tools do not account for skilful writing or consider the context. This is why we label our content with a communication score.

The communication score reflects how you want others to see your article or content post.

Are standard text analysis tools misleading?

Yes, many standard text scores are misleading. This is because their formula is oversimplified.

For example, the Flesch-Kincaid readability tool is based on the average length of sentences and number of syllables per word. This makes that tool unfit for science-backed material because this material will have a high number of syllables by nature.

But a natural high number of syllables does not make an entire text hard to read if the writing is otherwise clear and precise.

How to interpret ContentAvenue’s "Communication Score”?

Each article is scaled into novice, intermediate, professional, and expert.

Novice would best appeal to those who want a fast read or attending a junior or high school.

Most of our content is written between intermediate and professional levels. Content with an expert communication score would read at a college, university, and graduate level.

While our material is backed by a lot of authoritative references, including scientific, business and government research reports, it is not written exclusively for scientists or industry professionals. We make difficult topics accessible.

From novice to professional, you should be able to consume our trustworthy, thought-provoking articles while on the bus, while standing in a queue, and while sitting at home with your friends and family.

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